Top Hair Trends For Winter

Top Hair Trends for Winter and How to 
Get The Looks

Winter hair is particularly challenging. Even though you will be bundled up in knit caps, warm scarves and wool coats, your going to desire a look that is not only on-trend and fresh, but can hold up to all of those strand-stressing cold-weather layers. Here is the break down on all the top cut and color trends for winter, plus tips on how to get each look.

What’s Hot: Heavily layered hair, cut to encourage the natural wave, falling just below the collar bone with heavy, chunky bangs.
You’ve probably seen it on: Denmark model model Freja Beha Erichsen. What makes this style so refreshing is the length (just above the shoulders) as well as the fringe and natural texture working together. Finally, a style that embraces waves rather than fighting them! But beware! The look is not for everybody, especially clients who don’t look good with, or aren’t willing to maintain, a heavy fringe.
How to get it: The most important, key point of this look is to make sure your a client that has some sort of natural texture. A layered cut is created to encourage natural waves, then enhance them by applying Curl Conscious Holding Foam or Defining Creme by Bumble and Bumble to wet hair. Blow-dry by twisting large sections of hair.

The trend: Rich, lustrous brunette color with natural-looking highlights
As seen on: Model/Actress Carol Alt. This season is all about ‘easy-does-it’ hair.' A natural, rich brunette with subtle highlights placed off the scalp is right on for winter.
Get the look: Grab your large curling irons, folks! Wind large sections of hair around the barrel then break up the curls with your fingers to create flow-y, natural-looking waves. And don’t skimp on the conditioner. Keep those locks healthy and protect against the cold days and nights.

Trend alert: Full, sexy, free hair—no matter what length—colored in warm tones.
You’ve seen it on: Anne Hathaway in Love and Other Drugs (the long version) and on Abbie Cornish (the short version)

Hair definitely becomes a gorgeous winter accessory if it’s worn full and sexy under our scarves and hats. I think we’ll see a lot of big, wintry hair in warm tones to keep us hot under the collar!
Recreate the trend: For Anne’s style, blow-dry hair and work in Styling Lotion by Bumble and Bumble. Next, wrap hair around a 1-inch curling iron and a ½-inch curling iron, alternating sizes as you move around the head. Make sure you don’t curl the ends! Shake out the curls and it’s ready to be topped off with an adorable knit cap.  For Abbie’s full, mid-length bob, blow-dry hair using a round brush and upward movements. “Downward movements will flatten the hair too much,” notes Frank. Allow each section to cool on the brush after heating to lock in the style.

The trend: Short hair and high buns
You’ve seen these looks on: Ashlee Simpson, Emma Watson and Janet Jackson (short hair) and Jessica Alba and Sienna Miller (high bun)
The adorable pixie is back and hotter than ever!!! And the high bun is a great styling option for women with long hair.”
Tips for recreating: The best short cuts are done with a razored texture or texture shears, and each of these short cuts have round layering. Short cuts are my favorite and with such heavy texture, that is what takes your hair from soccer mom to fresh and modern! The high bun works best on long hair. First, prep wet strands with Bumble and Bumble Styling Creme and blow-dry for volume. Leaving a few pieces out around the face, brush hair up into a high ponytail. Don't try to make everything perfect, a slightly undone finish is what makes the look more modern. Then twist and wrap hair into a bun and pin it in place. Finish with a small bit of shine pomade and holding spray.

The New Rule For Blonde Color

The New Rule For Blondes....

Here is what I have been noticing in blonde hair color. Hair color is the number one beauty product that can take back years on your looks. If done wrong...it can sometimes age you. My job is to educate you on what is best for your hair color and skin tone.

If your a blonde, stay away from ashy tones....they make your skin look sallow. As we get older, our natural blonde locks starts to darken and get more drab and ashy in color. Our skin tone also starts to change and we loose the warmth and glow in our face. Blondes look best when they stick with warm tones. If you choose to stick with your natural base color and add highlights, go for the honey and golden highlights. Another way to add warmth to your hair is bumping up the base. What that means is lifting your natural color 1 - even 3 levels and then adding highlights. With the base warmer and a lighter beautiful honey blonde color, you can now compliment that with lighter blonde or cooler tone highlights.

The key is to have some warmth in your to add the brightness back to your face. All ash will make your skin look dull and sallow. Some people are scared of warmth...but sorry to say, but what worked for your skin tone when you were younger no longer works as you get older. Be up for the change and bring back the glow to your skin. Ask me what I can do for your blonde.


Image one: The base has been lightened and highlights were added.

Image two: The base has been left alone and warm honey highlights were added to brighten the face. 

photoshoots

Click here to view these pictures larger

The Brazilian Blowout

Time to send your hair to rehab? The Brazilian Blowout is the perfect cure to a bad hair day. I have been performing The Brazilian Blowout since my days in Beverly Hills...If your not already familiar with this treatment, I am here to share this amazing salon service with you. There has been so much buzz about this product and with good reason. This is the absolute perfect treatment for anyone with curly, frizzy, damaged or processed hair. Through the use of a Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. This treatment removes 100% of the frizz and up to 65% of the curl. The hair will be left totally frizz-free, shiny, effortlessly manageable and with plenty of body and bounce. The ONLY Professional Smoothing Treatment that improves the health of the hair. No Damage! and No harsh chemicals! NO FORMALDEHYDE!!!

Results from the system include:

    * Hair is softer and straighter with a silky shine
    * Hair is faster and easier to blow-dry
    * Reduces daily styling time
    * Stronger, healthier hair
    * Enhanced color, longer lasting color
    * Protect hair from environmental, heat and sun exposed hair
    * Less maintenance – hair is close to being “maintenance-free”
    * No down time...you can wash your hair right away!

Here's how it works: The treatment creates a protective protein layer around the hair shaft which eliminates frizz and smooths the cuticle. The formula is formaldehyde free and actually protects your hair from damage caused by heat styling. It takes about 90 minutes to get the service done in the salon and results last up to 12 weeks.


For more questions on The Brazilian Blowout...Visit www.sheenarush.com or call 909-561-2517 and I can set you up with a free consultation. 

Proud Product Pick Of The Week

Curl Conscious Defining Creme
Support soft, fine curls that tend to droop - keep them shapely and resilient. This product leaves the hair touchable and soft...never crispy. I love to use this creme on anyone who desires beautiful wash and go style. Say goodbye to frizz and give your look some sexy texture and movement.

 

Who
A must for anyone with naturally (or chemically) curly or wavy hair to keep them shapely and resilient. 
When
Apply to damp hair before styling to enhance curls or dry hair to define curls.

How
Apply a dime-sized amount to damp hair from roots to ends; twirl, cup & squeeze curls into shape while diffusing or let air dry. When applying to dry hair, take a dime-size, rub hands together like lotion and finish using the defining creme on select pieces, shaping as you apply.

(All content provided by BumbleandBumble.com )

www.sheenarush.com

Proud Product Pick Of The Week: Styling Lotion

Styling Lotion is a multi-talented mist that provides control, body building or sleekness, plus a nourishing moisturizer which leaves the hair soft with natural movement. Styling Lotion makes working with delicate or fine hair less risky. It is light, both in terms of hold and weight, and it makes hair less vulnerable by lubricating, detangling, and gradually strengthening and leaves your hair with that no product feel. This product is great for blow drying and giving you that tousled beach look for days you are on the go. I also love to use this spray to freshen up yesterdays blow out or add more life to a current style.


 




Why
Light hold, lightweight, compatibility, heat protection
Who
Anyone; a good choice for fine, frequently styled, fragile or chemically treated hair
When
Anytime; after Prep or Tonic Lotion and before heated tools, and on dry or damp hair. 
How
Spray on damp or dry hair evenly by sections. Work through and style. Use a round brush (for volume), hands (for that messy tousled look) or straighten (for a smooth look). After styling you can also shake your head as you spray Styling Lotion to the ends to add movement with texture. If you want to freshen up a blow out from the day before, spray on Prep first and then spray Styling Lotion and blow dry as usual.

During your next visit to The Den Salon, I am happy to show you step by step styling techniques with any of your favorite products. 

(All content provided by www.bumbleandbumble.com

Stylist Sheena Rush @ The Den Salon

13920 City Center Drive, Suite 4060

Chino Hills, CA 91709

• (909) 591-5100 Salon • (909) 561-2517 Cell

 

Proud Product Pick Of The Week!

Every week I'm sharing my favorite product of the week that we use in our salon. Check It Out! 

Surf Spray
Salt water is the secret editorial stylists use for adding volume and texture, and anyone who has been in the ocean knows it too (that salty, sexy, sun-dried, wind-styled feel). Surf Spray is almost like having the ocean at your fingertips but better. This product is extremely versatile and contains Seaweed and Kelp Extracts to enhance moisture.   


Sexy, salty, sun-dried, windswept styles - whenever, wherever.

Why: Add texture, movement and body. Great for achieving volume to roots or fine hair.  Provides a matte finish and.light hold.  

When: Anytime; after Prep or Tonic Lotion, during styling and after styling, on damp or dry hair.

How: Work through damp or dry hair; let dry naturally or blow-dry with a diffuser or round brush for volume. You can also apply on dry hair for detailing and adding lift at the roots. The less you touch it, the longer it will hold.

Who: Anyone; excellent for wavy types, adds body to fine hair and a nice texture for straight hair. This product is also amazing on flirty short styles as well as men styles.

(All Content Provided By www.bumbleandbumble.com )

Choose The Blonde For You

What you need to know about blonde hair is that there is a right shade for everyone. With a little customizing, you can have a blonde color that works for you.  If you have pale or ashy looking skin, go for a gold or warm shade that will add color to your skin tone. If you have dark brown eyes, go for a caramel shade or a dark blonde color. If you have a lot of pink or red undertones in your skin, stay away from warm shades and stick with a cool or ashy blonde to tone down the redness. If you are in the more mature years, the best choice is to choose warm, golden shades to brighten up your face.

California Blonde:
Has a very American, beachy feel. More bold highlights. Soft, golden tones. The golden or caramel blonde shade has a very natural look which can suit women with fair skin or a very subtle tan.

Dirty Blonde:
Dirty blonde hair color is absolutely fabulous as it is a color that has a very beige tone. Due to it's cooler appearance, this blonde shade is perfect for women with fair as well as tanned skin. This  blonde shade has subtle dimension and can vary in intensity, but they all look gorgeous.

New Hollywood Blonde:
This all out glamorous shade is made with a light base color with beautiful multi-tonal blonde highlights that seem to make the hair shimmer. This tends to be a high maintenance color.

Southern Blonde:
Achieved with a good base formula and just a few face framing highlights for detail. More "tan" in in overall tone

Strawberry Blonde:
the base color is made to be a reddish blonde or warm gold complimented with strong to softer golden highlights. Strawberry blonde is not a hair color for everyone. It's blonde-reddish appearance works great only for women with a fair skin complexion as the color exudes a certain warmth that needs to be complemented by a warm type of complexion.

Going Gray Gracefully For The Current Hair Coloring Client

First of all I don't always recommend you stop covering your gray hair for it can make you appear older, frumpy, dated and because of the ashy tone, it can make your skin appear dull and sallow. Some women embracing the gray hair, look amazing...such as Meryl Streep's character, with her silvery locks in Devil Wears Prada. I think this great silvery-gray color could look great on a lot of women if you coupled it with a flattering cut and fashionable clothing. If your the type that never considers fashion or hates to style your hair...then this look is not for you.

Since there is no hair color product on the market that will produce a true gray or white color, you simply have to let your gray grow out. For the client who has colored hair and gray roots, here are some options you have to help make the grow out process a lot more subtle and easier

1. Full highlights- Light blonde hair has very little contrast with gray hair. A full highlight each visit will be necessary until you remove all the previously colored hair....making you very blonde. A light ash toner will be necessary to counteract the yellow raw color that bleached hair achieves. The toner is light enough not to darken the hair but make the hair appear more gray or white than blonde. if your natural hair color is more salt and pepper...this can be achieved by low-lighting and highlighting the hair. A fine weave of low-lights the same color as the "pepper" in the hair and the remaining hair bleached. Then the now bleached blonde hair would be toned to give the appearance that it was gray or white. This is a process that takes a bit of time, money, and more then one visit may be required to receive the full desired results. Most find this option appealing because the end result does appear gray and makes them feel like they accomplished much of their goal even after the first visit.

2. Demi-permanent Color - The other option is much more budget friendly and probable the best option for extremely short haired clients who will cut the ends off soon anyway. Instead of getting rid of the previously colored hair and adding extra damage by bleaching and removing the color....we leave this hair alone and put the focus on the gray roots. When using a demi-permanent hair color which is deposit only hair color, it can only cover gray to about 50%. Meaning some your hair will take the color and some won't, allowing some gray to continue to shine through. When this type of hair color is deposited on gray course hair...it will also fade and leave you with little or no demarcation line. I guess you can say this works because it's not solid color like you have on the ends but not as bright white as your natural...so it is a great transition color. The demi-color would be applied to the roots only each visit and continued till the old, solid, previously colored hair has been cut off. After that phase you will be left with hair that has a salt and pepper look because of the 50% coverage of this demi-permanent product. Once your have reached this point you can also discontinue coloring your hair because the demi will fade anyway and the demarcation line will not be noticeable. This is a great option for those who have natural salt and pepper hair because your hair is like this already and you may be able to stop the process sooner.

I hope this helps and Good Luck!

Make Your Hair color Last

As The days become longer and more of us start to spend our time outdoor...It is extremely important to take care of the color you spent your money on. Here is what one of my favorite Hair Colorists, Rita Hazan has to say about making your beautiful hair color last.

For your hair color to last as long as possible, your hair needs to be healthy.  That is the only way your color will stay vibrant.  Conditioning treatments are the best way to keep your hair in good health.  You can get a professional treatment at the salon and then ask your colorist to recommend a treatment for your specific hair type and texture to use at home.  The lighter your hair is, the more frequently you should use your treatments each week.  For blondes, two times a week is more than enough. You can sleep with the treatment in, and then shampoo it out in the morning.  I don’t suggest using olive oil or homemade treatments.  I think it is best to take advantage of all of the technology out there and use the more advanced treatments that are available to us.  There are also great oils on the market that contain ingredients tailored to treat specific hair color issues and problems.  If you feel like your color is looking dull, you can also buy a  shine spray or serum.  These types of products will make your hair look shiny and help the color to appear more bright and alive.
I also believe that the shampoo and conditioner you use can make or break your color.  Some products work better than others on colored hair, so always use shampoo and conditioner made specifically for color treated hair.  If your hair seems to be fading, the first thing you should do is change your shampoo and conditioner.  A lot of times, the products you’ve been using end up being the problem.  Try different shampoos and conditioners until you find what works best for you.  Just don’t buy what is on “sale,” because you spend a lot of time and money on your color, so it is important to use the proper formulas to care for your hair. There is only so much your colorist can do to help you.  You must do your part and use the right products to make your color last.

by Rita Hazan

I also want to point out that if you plan on spending time outdoors in the pools or sun...I would recommend protecting those strands with Micro-Voile Protecteur from Kerastase. This treatment leaves a light, silky finish and acts as sunscreen for the sun-exposed hair.

Another great way to keep your hair color fresh and vibrant is to use color support shampoo and conditioners. These products contain hints of color pigments to counteract tonal shifts and fading that may occur with hair color over time. The Bumble and Bumble line was made to preserve the work of colorists. This low pH, extra-mild formula avoids stripping, neutralizes oxidation, smooths the cuticle & subtly enhances color.

Buzz Worthy Product Fave

Buzz Worthy Product Fave: Grooming Creme

One product that is a huge favorite of mine is Bumble and Bumble Grooming Creme. I love this product because it is easy to use and has countless ways you can use it,  giving a lot of bang for your buck. Use this product on damp hair for the beach waves, or give a perfect blow out a more natural, lived in style. If your wearing your hair straight, with your fingertips, piece out the ends of your hair to create more natural separation and give it more edge. This versatile product smooths hair, holds down flyaways, and great for giving  guys with that not so perfect, lived in texture. 

www.sheenarush.com
www.bumbleandbumble.com

Sunny With The Chance Of Highlights

This is the time of the year when it is all about renewal and revival. It is time to celebrate this beautiful warm sunny weather by treating yourself to a fresh new lighter and brighter hair color. Don't be afraid to try something new or dare I say different.

For all the blonds out there, the lighter always seems to be "better". If your not already changing your base color, I suggest you do. Even taking your natural hair color one shade lighter and warmer will brighten up your face giving you that instant sun kissed glow. The best part about changing your base color is that you need less highlights to give you that blond look. Less highlights means less bleach and healthier hair. Not only that but a base change will extend the life of your highlights, requiring fewer highlight visits saving you time and money. All this makes it worth the try.

For the darker headed and some timid ladies, going lighter does not have to be scary. Sometimes dark, cool and drab locks can make your skin look sallow and lifeless. How about trying a beautiful rich dark chocolate hair color with some yummy caramel balayage highlights. With a hue that is so soft and natural, keeping up with your new base color is all you need to do to keep this look alive. With that said, many do look amazing with black or extremely dark hair, but sometimes it can look plain and boring. Adding some natural sun-kissed balayage highlights a couple shades lighter then your natural hair color will add a whole lot of interest and really showcase a fabulous cut and brighten your face. With this look you will only need to retouch your highlights every 4 - 6 months!

The Den Salon in Chino Hills
Stylist and Hair Color Artist Sheena Rush

Prom 2010 Hair Ideas

Its that time of the year and prom is just around the corner. Every year gals prepare for the biggest dance of the school year, prom of 2010 is no exception. The most important rule to prom is you have to look amazing...preferably sexy. You found the perfect dress and your super hot date, and now the hair. Prom hair is the important finishing touch on your look...and that is where I come in. I hand picked some of my favorite prom hairstyles that are a must do this year. 

What I like about this half down look are those waves. The look is sweet and soft and can be incorporated in many different looks. The use of a braid in the fringe area will give this style a bohemian flair. Want to turn this style into something with a little more sass and edge....instead of loosely pulling back the top hair pieces from a center part....take hair further away from the face and let these sexy waves fall from a soft bouffant.

I am in love with the faux bob! The best part about this look is that you don't need to have short hair to create this sexy tousled look. Long hair is pinned underneath soft curls and waves to fake short hair. I must say that short hair is so much fun and even better when you don't have to commit to it. This look screams confidence and a sure way to make a statement.

The messy up-do is a super chic look that's a favorite of many celebrities. This is exactly the kind of stylish but unfussy look that screams the image of sexy, confidant trendsetter. Headbands and this imperfect hairstyle go hand in hand. The tousled and quite wild look can instantly be softened with a pretty accessory to really tie the hairstyle together. There are no set messy up-do rules. Messy up-dos can work with any type of hair, texture or color and with any length.

Neat yes. Boring no. This soft sweeping up-do is romantic, feminine, carefree and quite timeless. There are many variations of this popular up-do...such as leaving some side swept fringe or soft layers around the face. You can also make it more of a side up-do or instead of the tousled curls in the back, trying a messy bun. This look is clean and is great to wear if you want to showcase earrings or the neckline and simply looks amazing on everyone.

www.sheenarush.com 

Day 4 of the series: The Importance Of Styling Products

The 4th in the series: The Truth To Creating Salon Style At Home

Here is a quick overview of what you really need to achieve your favorite salon style at home.

First: Keep your hair healthy with professional shampoo and conditioner. healthy hair is not rebellious and more responsive to styling. I also shared with you that store brands have low quantity of quality ingredients and use fillers that add to dryness or buildup.

Second: Use a professional blow dryer that has the heat, power and technology to correctly dry hair, smooth frizz and control flyways without causing extra damage.

Third: The right brush will make your end results easy to achieve

and fourth and final tip in this series: The Importance Of Styling Products

What we love about styling product is that they instantly make your life so much easier when it comes to styling. For a fine haired gal a root booster will instantly add texture to her roots to create exciting volume and fullness. What I must share with you is with the changing seasons and the changing trends our hair tends to pay a price. As we fight with it to stay straight through all the humidity, static electricity, and bump up the volume, we seem to torture our strands with more heat tools. The importance of utilizing products is not only to assist us when creating lushes long lasting curls or silky smooth hair, but its to protect our hair from our curling irons, blow dryers and flat irons. Constant heat from our styling tools and even sun exposure and chlorine can cause major damage to the structure of our hair....making it dry, brittle, frizzy and possibly even breakage. Here is the dish on what you should be using. 

Products don't cause damage -- misuse does. Especially with heat styling tools! Apply mousse, sprays and creams to well hydrated and wet hair and remember that less is more! People often use to much product, which can cause hair to get weighed down. Moisturizing products are great for the health of hair and can help repair and prevent damage from heat styling. When using, gently comb the product through your hair to insure that each strand is coated. Also don't forget that when you are blow drying your hair...remove most of the moisture prior to styling. If you are using a flat iron or curling iron...remove all moisture or you will burn your hair!

My favorite styling products are from Bumble and Bumble and Kerastase. If your looking for soft touchable smooth hair, I would suggest using Kerastase. They have creams and serums for smoothing rough hair textures to create soft silky straight hair. Even there volumizing mouse and sprays are great for adding volume leaving a no product feel to the hair. Best of all, while all the products help protect your hair from heat damage, they have creams and sprays specifically for protecting and strengthening your hair against hot tools, pool water and sun exposure.

Volumizing products work! They provide the guts that are needed to build the style without weight, for volume and longevity.Bumble and Bumble styling aids are perfect for those looking to create texture in their hair. I believe that you get the best root boosting and volumizing results from using these products. While Kerastase results are soft...it can be to soft and sometimes you really want that extra help to give you the lift and lasting style that you need. You will get that and more with Bumble and Bumble. I like to start with the products Prep and Tonic Lotion because they protect and enhance the performance of styling products. Then if your going for volume, My favorite is Styling Creme. I Love Love Love it for its versatility and simple strength - slick back, add body, lift roots or define curl. You can use it on wet or dry hair and it holds like crazy without the stiffness! Going straight??? Use "Straight" and you will get the sleekest and straightest style easy.

Sure having training in creating the perfect blowout....or how to use a round brush may seem like it helps...but in reality without the professional tools and products...the styles you get at the salon are not possible. That is  the reason why you never see a stylist using a Conair blow dryer or drug store products on our clients. Those things will cause more harm than good. I hope that you all found this series helpful and feel free to give my any tip ideas. I love to know what it is you all want to know. Thanks again

www.sheenarush.com

The Truth To Achieving Salon Style At Home Series Day 3

The Truth To Achieving Salon Style At Home

Series Day 3: The Round Brush War

Half the problem of getting the right style and preventing damage is the type of hairbrush you use. As important as the brush itself, depending on the type of style your want to achieve, it is also important to know how wet your hair should be before you take a brush to it at all. Never ever use a brush on wet or damp hair.  Instead, use either your fingers or a high quality wide tooth comb and detangle your hair from ends to the roots. Most damage happens when the hair is wet. When hair is wet or damp, it's at it's very weakest point. Why?  When hair gets wet the water breaks down the natural hydrogen bonds in the hair.Yes, they reform again when the hair dries, but while wet, they are most fragile. So what are hydrogen bonds in the hair?  Within each hair the keratin chains are also linked by bonds of a different kind, called hydrogen bonds. When reshaping hair into different patterns the hair’s hydrogen bonds are broken apart when the hair is wet and then reforms when it is dried.  When the bonds break, the shape of the hair changes.  Therefore, when wet strands of hair are wound around rollers or any type, a new shape forms. To minimize damage, Allow hair to air dry whenever possible.  High levels of heat directed towards wet or damp strands may cause long term damage.  If you must dry your hair consider setting your dryer on a low heat and speed. Dry hair 50% for achieving straight hair and 85% for achieving body in hair.

The Round Brush 

Round brushes are extremely important  because their main purpose is to aid styling and blow-drying and using the right brush will bring you satisfying results. The different diameters are used to straighten wavy hair or to create volume in straight hair.  Choose a large diameter if you have longer hair and want straight strands. My brush of choice is a boar bristle brush such as the Marylin Brush. The mixed bristles are great for smoothing and straightening coarse or curly hair because it grips the hair and creates enough tension to get the hair really smooth without pulling. The boar bristle brush also is meant to distribute natural hair oils for a healthy shine.

 Though I prefer the Marylin Brush even to achieve volume and curl, a easier choice is a smaller diameter ceramic brush like the ceramic + ion thermal hairbrush by Olivia Garden. This synthetic bristle thermal brush features a vented ceramic barrel and ideal for faster styling while blow-drying. This unique brush also includes an ion charged material designed to help smooth and shine hair, distribute the heat from the hair dryer to speed up drying time, and reduce frizz and static.  The metal heats up like a curling iron, which leads to easy control over styling and are ideal for creating curls and body in straight hair.

As you can see, the right round brush can really determine your styles end result. So what brush are you going to get to create that perfect blowout???

For more information on the Marylin Boar Brush go to www.marilynbrush.com

For more information on the Olivia Garden Ceramic Brush visit www.oliviagarden.com

 www.sheenarush.com

The Truth To Achieving Salon Style At Home Day 2

Series Day 2: Tools Make Or Break It

Most people are very good about taking care of their hair and using the right products...they even buy styling aids to help them with volume or make curly hair straight. That is all great and those types of products do make a huge difference....but they are what they are, styling aids. The blow dryer is the tool needed to do the job. There are only three ways to alter the texture of your hair...1) chemicals 2) hot to cold 3) wet to dry. since we are not using chemicals, that means that you need a hot tool to change the texture of your hair. Styling aids will only assist your styling needs to make results easier, but they will not change your texture alone. Curling irons use hot to cool to change texture, a blow dryer uses both hot to cool and wet to dry. Professional blow dryers have more power, heat and technology to dry, smooth and seal the cuticle hair gently and quickly. A cheap blow dryer will burn hair and the lack of heat and power will not be enough to seal and dry the hair properly, leaving the hair frizzy.

             

             I also fell victim to buying a cheaper dryer...I felt with all my training I have mastered the art of blow drying to not need to spend money on a good quality dryer. So I went to Sally's Beauty Supply and got a blow dryer for $30. I will tell you right now that my hair looked as if I styled my hair with my feet. My hair had static because it was so dry.... my hair is curly and the lack of heat was not able to smooth out my curl...and because of the lack of power, my hair didn't dry properly and turned frizzy right away! Another thing I notices was that even though I was using great products, my blow dryer was so damaging it made that effort obsolete.

              I learned real fast that a good blow dryer does make the difference and from experience I am sharing this with you. My blow dryer of choice is the Parlux 3200 Compact Hair Dryer and is also what I use when working on my clients. In Parlux ionic blow dryers, the flow of negative ions bombard the drops of water molecules, transforming them into micro-molecules which are absorbed by the hair, leaving it soft, shiny and healthy. As much as I use my dryer....I have not had the need to replace it with a new one. This has truly been the longest lasting dryer I have ever had...so imagine how long this will last you. Though the professional quality dryers are more expensive, not only do the dryers last years, but your style can last for days. Less need to style your hair everyday means less time wasted and less products used. You save time and money. Well worth the investment.

For more information on Parlux Hair Dryers go to www.birthofbeauty.com

www.sheenarush.com 

The Truth To Achieving Salon Style At Home

Do you ever find yourself saying..."I never seem to be able to style my hair at home the way my stylist does my hair in the salon". Or how about, "My hair always looks great when my stylist does my hair but never looks the same when I try to do it myself". I will bet you a million dollars that the problem is not you!!! That's right... it is not your lack of skills that is giving you all those bad hair days. The trick to styling hair is NOT many years of training on how to use a round brush. Healthy hair and professional tools are the key to achieving beautiful long lasting styles.

The reason your hair looks and feels so great  when you visit the salon is because of the products and tools we use on your hair to achieve those favorite looks. From the shampoo and conditioner...styling products...and yes... down to the type of blow dryer and brushes contribute to amazing and lasting style. During this 4 day series I will share with you the real deal on how to achieve salon hair at home... none of which will have anything to do with skills.

First Things First: You might be washing your hair the wrong way...
Most of us think we have this down pat, but for all we know, we might be wrong. After all, we have been washing our hair all our lives. How could we go wrong with something like washing our hair? However, we might be washing our hair the wrong way and contribute to its damage without actually knowing it. When your hair is damaged by the use of hot flat irons, highlights, pool water or sun exposure, your hair is dry, brittle with blasted open cuticles making it frizzy. When your hair is in this condition, it is rebellious, at times full of static and unmanageable. Your hair color also appears dull and shine free. All of these negatives work against you making it harder to create great looks fast and easy.
( Damaged Hair Follicle)


                                                                            






Professional vs Cheap:
               Cheap shampoo and conditioners coat the outside of your hair in wax or silicone!!! That's why it feels soft, and "repaired" but it is doing nothing for the internal structure of your hair. All it actually is doing is coating your damaged hair w/ a waxy buildup that will take a lot more shampooing w/ a clarifying shampoo to remove. And that is only going to dry out your hair further! The stuff you get at the drug store or market is basically like throwing detergent on your head with a little silicone for temporary softness. Your hair is extremely delicate...more so than your face. Would you use detergent on your face??? Unlike your skin... hair that is out of the scalp is dead and cannot repair itself.
               Professional products are more expensive because of the quality ingredients to improve your hair from the inside out apposed to using cheap fillers and temporary coatings. Because professional products actually produce results, adding moisture, filling and repairing the holes of the hair follicle...you will start to need less and less product. A quarter size of shampoo and conditioner is all you need. You will find your professional products lasting longer then your cheap stuff...saving yourself money in the long run. So please stop if your going to spend money...spend it on something that works. Why would you spend a bunch of money on getting your hair colored and cut to ruin it with cheap product.

               My favorite professional salon brand of shampoo and conditioners is Kérastase Paris and I use it on all my clients at The Den Salon. I like this line because every person is unique and each hair type has its own particular needs. For these reasons Kérastase has an entire collection of personalized haircare products that target and tailor to all of those individual needs. With some of the most advanced technology in the industry, Kérastase products transform your hair instantly. It is their promise that you receive immediate, visible results....and believe me....they deliver.

For more information on  Kérastase Paris please visit http://www.kerastase-usa.com

Tomorrow please visit again for Day Two of "The Truth To Achieving Salon Style At Home"
http://www.sheenarush.com

Bridal Style Gone Vintage

Let me start by sayings that I am completely in love with vintage wedding fashion. The look is classic and truly beautiful, an easy and stunning way to make a bold statement on your wedding day. Vintage glam can be accomplished with an era inspired hair style and show stopping hair accessories.

Vintage hairstyles are so hot right now, it seems that your seeing every celebrity hit the red carpet wearing this very glamorous and trend setting look. The classic finger wave is now being worn more touchable and molded with a softer wave pattern. Inspired by the 40’s and 50’s, this hairstyle can be worn with short, medium or long hair. These waves in combination with pinned up tousled curls, adds a fresh element to the classic hairdo.

Unleash your inner starlet and rock some vintage glam hair jewelry on your wedding day! Whether your hair style of choice is worn down with soft waves or pulled up into an elaborate up-do, these fashionable items can  instantly add a fancy twist to your finished look. Accessories such as combs, flowers, feathers, headband and birdcage veils take inspiration from the beauty of antique heirloom pieces and add that additional flair to your hair. Whether you going for simple and chic or bold with a modern twist, here are some ideas that can get you covered.












I am proud to share with you www.tigerlillyjewelry.com This place is absolutely amazing and specializes in everything vintage. You will find sparkly embelished hair brooches, birdcage veils, Handmade silk flowers, combs with beaded accents, stunning feathers facinators and more. Check it out!


Alright so after this...who is going vintage ??? :)
www.sheenarush.com

Men Tired Of Your Gray????

Do something about it! I provide an amazing customized camouflage service for men. Gray blending is a color technique for men that doesn't cover the gray completely; it just reduces the amount of gray in a very believable way. You'll see more "pepper" among the salt and pepper. This is a great way to lessen the amount of gray you have making you look years younger. Want to blend even more gray? With this service I have the availability to tailor just how much gray coverage you want. Customized Camouflage Services are fast, easy and discrete. What is also so great about this service for men is that is only takes about 5-10 minutes and nonexistent grow out. The color is made to gradually fade over time. You won't see any major difference or off-color results making this a low maintenance color service for men.

http://www.sheenarush.com
The Den Salon
13920 City Center Drive, Suite 4060
• Chino Hills, CA 91709 • (909) 591-5100

Beware when stores sell "salon-only" hair care products

WHAT IS DIVERSION?
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine Redken, Kerastase, Bumble and Bumble, Bed Head.... products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."

WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
Redken states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic product that will perform as tested.

ARE YOU IN DANGER?
You could be. Contaminated or counterfeit products could cause irritation or even infection.

WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.

An MSN report tackled the salon professional’s diversion issue head-on noting that consumers who buy professional hair-care products at major retailers, grocery stores and drugstores are fueling the diversion industry and may end up with products that are counterfeit, stolen or outdated merchandise. The reporter purchased Redken, Matrix, and Paul Mitchell products at a mass retailer in Kansas and simultaneously at a salon – the mass retailer prices were higher and the products were in bad condition. The reporter also explains that what mass stores are doing is not illegal; it’s the distributor that’s violating its contract with haircare companies.

We encourage you educate yourself on the importance of going to a salon for hair care products.

(information provided by redken.com)
http://www.sheenarush.com

The Beauty of Balayage Highlights

Looking for a look that is low maintenance and requires fewer visits to the salon??? Or highlights that look so natural it looks as if it was highlighted by the sun??? Maybe your should consider Balayage Highlighting....

Balayage highlighting is a technique done freehand and can achieve a far more dimensional, natural and soft look than with foil highlights. Foil highlights are better suited, when you want a more obvious colour contrast. Balayage highlights are easier to maintain, as the re-growth is not as noticeable as foil. The result is the most natural looking highlights ever. Since the process requires no heat or foils, the hair is left in superb condition. The result is a gorgeous sun-kissed color of various shades of blond and honey-toned hues that look as if you just spent the summer frolicking on the beach.

I will be happy to discuss the advantages of Balayage and if this technique will be best for you during a free consultation. For contact information please visit my website at http://www.sheenarush.com and ask for Sheena Rush when you visit The Den Salon

Att Blondes!!! What you need to know....

Blondes have more fun and certainly many women would love a set of long, golden locks. However, blonde hair can sometimes be the most difficult and most expensive of all hair colors to care for. Neglecting proper hair care can lead to dull, fragile, dry...well... ugly hair. Bleach used during highlighting and even high-lift tints cause major damage to the hair follicle. Use this hair care ritual to keep your blonde locks healthy, soft and beautiful!

Kerastase Ritual: Vita-Ciment in salon treatment should be used every time a highlighting service or high-lift tint is used to reconstruct hair's internal structure. A trim to keep split ends at bay is also a necessity every 6 to 8 weeks. Take home Bain de Force shampoo and Ciment Anti-Usure conditioner as a reinforcing and refinishing treatment for weakened length and ends. For additional hydration and softness, use deep conditioner twice a week such as Masque Chroma Riche. Hair is left softer and shimmers with radiance. Intensity and depth of the colors are revealed, while hair fiber is protected from external aggressions.

Here is the recipe for creating sexy, natural beach curls....

Here is the recipe for creating sexy, natural beach curls....

1. Prepare damp or dry hair with Tonic. Spray liberally and evenly on damp hair and work through.

2. Then work Defining Creme through hair, beginning at the nape, moving forward, roots to ends. Twist and squeeze hair while letting air-dry.

www.sheenarush.com

20% Off New Clients!

The Den Salon offers 20% off an new clients for any service!

The Den Salon
13920 City Center Drive #4060
Chino Hills, CA 91709

Make your appointment today! 909-591-5100

For Service Menu:
http://www.thedenatchinohills.com
http://www.sheenarush.com

Bridal Hair and Makeup

Are you getting married? I Specialize in on-location bridal hair and makeup services. I will help you look and feel your best for the most romantic day of your life. My bridal makeup and hair services are incomparable because I understand that every bride is unique. So whether you desire a look that is romantic, sophisticated, edgy, glamorous or classic; I will make your dream look a reality to last in you memories and photographs forever.

Check out my website for more information
www.sheenarush.com